DFI
EVP and employer brand
DFI are a leading Asian retailer delivering quality, value and service through iconic brands, a compelling retail experience and a commitment to sustainability.
Finding the DFI unique signature and EVP
We partnered with the team to shape, create and embed a new EVP and employer brand aligned to their purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.
Create Possibilities Every Day captures the essence of DFI’s people and customer service. We built authentic pillars which uniquely define the employee experience at DFI, these have quickly become a strategic decision-making tool to recruit talent and shape culture.
A Job with Daily Impact
DFI see the real impact they make on their customers and communities. They’re an essential part of their everyday lives, from a warm breakfast at a store, to a quick delivery of an online order.
Growth Built on Opportunities
Retail is fast-paced and ever-changing, with technology reshaping consumer expectations almost every day. DFI see changes as opportunities to learn, grow, and push boundaries.
Foundation for Tomorrow
DFI have a strong foundation, but that’s just the beginning. They’re driven by their commitment and determination, continuing to lead and create the future of retail in Asia for today, and tomorrow.
The strategy and tactics
An employee experience that enables you to Create Possibilities Every Day.
We’re just getting started and our measures and impact are still unfolding. Watch this space.
EVP launch at employee event / Employer brand strategy / Employee experience design from first hellos to fond farewells / Culture ambassadors and training at local sites/ EVP activation / Monthly in-person and virtual learning experiences / Employee photoshoot
Hershey
Launching Transformational Powerhouse Behaviours
Hershey are transforming. They have a clear mission to be the globally leading snacking powerhouse. We needed to inspire, equip and mobilise the Hershey leadership community to drive and support that transformation.
We worked with the team to launch, embed and train a new set of Powerhouse Behaviours, behaviours singly focused on fixing challenges and accelerating the transformation. The behaviours were designed to focus leaders on the priorities that would have the biggest impact; Push to prioritize, Decide and act, Anticipate change and Be real.
We created a bespoke leadership development program to upskill and equip senior leaders with tangible and practical tools to ensure the Powerhouse Behaviours translated to reality and, action.
There’s a big secret in leadership development. Research tells us that we forget about 50% of new information within an hour of learning, about 70% of new information within 24 hours, and up to 90% within a week. We needed to think differently.
Our strategy was founded in nudge psychology to shape everyday decision-making. Taking behaviours and then putting them into immediate practice after bite-sized inspiration experiences.
The program was delivered in monthly leadership sessions and supported with actionable plans and tools to support leaders in shaping the transformational behaviours with their teams. Leaders were challenged with implementing the behaviours month by month, enabling them to focus on building positive and lasting habits.
Fauna’s deep expertise, creativity and dedication, accelerated our challenging culture shift, by embedding new behaviours within our leaders and their teams.
Allison Kleinfelter, Senior Director, Communications
The tactics
Rally-cry campaign / Monthly in-person and virtual learning experiences / Supporting toolkits / Nudge support
We’re just getting started and our measures and impact are still unfolding. Watch this space.
Ericsson
Boundary Pushing Internal Communications
When we met Martin Fitzpatrick and his team, we knew we’d found the right partner. The team want to think differently and push what’s possible in internal communications at Ericsson.
Ericsson is transforming and the future doesn’t wait. It’s shaped by those bold enough to drive it. This is a world of connectivity and Ericsson’s unmatched scale, expertise and technology position them to lead in a way that nobody has before.
They’re shaping a more agile and responsive organisation that better serves their customers. An organisation with enhanced collaboration, innovation, and efficiency. Great strategic communications are right at the heart of getting that right.
Communication is 60% of my overall job. Whether it’s with frontline team members or beyond. It’s an intrinsic part of being a leader, and should be a constant area of improvement, because it’s almost our full-time job. If Ericsson wants to achieve any of our objectives – customer, financial – then as leaders – we must put energy to excel in it and touch all layers of our organisation.
Ericsson Senior Leader
A strategic approach
We work alongside the team to not just react to transformation, but to use communication to shape the experience of it. We’ve pulled together a future-focused framework to structure our thinking and work. That covers employee listening, narrative creation, equipping and inspiring leaders, and strategic communications that set our sights on the future.
What we’re working on
- Setting the standard of internal communications through employee listening and co-creation workshops and senior leader interviews.
- Strategic alignment and connection to take strategy from words, into action.
- Back to Work Playbook: Designed specifically for leaders and line managers, this playbook provided clear, actionable guidance to navigate the complexities of evolving work environments.
- Communicating through transformation: Transformation too often puts us in the grey, great communications break through with clarity for every audience. These communications had a 100% engagement rate across 11,000 people.
Our strategic partnership with Fauna is invaluable. They bring a depth of experience and fresh perspective, that complements our internal team. Their ability to work exceptionally quickly, without ever compromising on quality, makes them an indispensable extension of our team.
Martin Fitzpatrick, Head of Internal Communications
The tactics
Creative campaign / Strategic playbook / Leadership tools and support / Internal communications strategy / Leadership event planning
We’re just getting started. Work is ongoing and we’ll share more creative, impact and results when we can.
West
Kick-starting A Culture Movement
West is a leading global provider of innovative, high-quality injectable solutions and services. A trusted partner to the world’s top pharmaceutical and biotechnology companies. West helps ensure the safe, effective containment and delivery of life-saving and life-enhancing medicines for patients.
A ‘Built for life’ leadership experience
After turning 100 years old, West launched a new vision, and they needed their leadership team to show up to deliver it. We partnered with West to design and deliver a three-day leadership experience for their top 180 Global Leadership Team.
The strategy
Have the big conversations to drive new thinking, shift mindset, and focus on designing a high-performance future as a cohesive senior leadership team.
A moment to spark a movement: Design principles
Leave inspired to do different
Impactful keynote speakers – shared what high-performance means in the highest stakes.
Have the tough conversations
We took the boardroom to the stage and facilitated a no-holds-barred live conversation about strategic direction. We’ve supported the global leaders to continue those discussions with their teams.
Get laser focused on the future
We facilitated a full-room co-creation workshop to innovate and think differently about how to deliver the West vision.
Bin the playbook
From launching a new cultural framework and organisational rally-cry to thinking differently about what it means to be accountable, we switched up the West norms and marked a new opportunity to continue building the culture and future.
What’s next? Embedding an open and collaborative strategy conversation
- Quarterly Global Leadership Teams culture and strategy conversations.
- GLT Task Forces to engage and problem solve as a leadership cohort.
- Leadership Engagement Programme.
Fauna has established a benchmark for thriving collaborations with external agency partners. They translate complex insights into visually stunning, results-driven campaigns, constantly pushing the boundaries of what’s possible.
Michele Polinsky, Vice President, Global Communications and Corporate Philanthropy
The tactics
Internal communications campaign / Leadership conference experience / Leadership toolkits / Team gamification / Design thinking facilitated sessions
NAV CANADA
Shaping a culture of change adaptability
NAV CANADA plays a unique and critical role managing the 18 million square kilometres of Canadian civil airspace and the North Atlantic oceanic airspace under Canada’s control.
They’re passionate about shaping the future of air navigation safety and service and, aviation is transforming. We’re partnering with NAV CANADA to shape a culture of change adaptability at every level of the organisation.
1/3 of people say that growth is one of the top three things that shape a dream work experience for them.
WorkPossible
We crave learning. Humans crave possibility. But we don’t always equate that learning to understanding change.
Change isn’t just a project anymore. The days of clean start to finish dates are behind us and we’re immersed in a time of radical world, business and work transformation. People are feeling the impacts of it, from increased levels of burnout to feelings of too much volume and complexity, change is fundamentally shaping the experience we have at work.
Change is hard and many people are psychologically wired to resist, and to seek the comfort of stability. Stability doesn’t shape or lead the future of NAV CANADA, so we have an opportunity to think differently. We have an opportunity to shape the experience that people have of change, the way they react to it, moving resistance to beyond acceptance and into influence. We’re starting with change sponsors.
Growth Built on Opportunities
Support change sponsors to inspire and align their teams, building trust in the ongoing necessity of change.
Leave inspired to do different
We’ve partnered with the team to build a change sponsorship framework and supporting learning experience for NAV CANADA.
The tactics
Change sponsorship framework / Learning experience / Learning materials for team use and self-reflection / Thought leadership research
Optimum
Employee experience strategy and design from recruit to retire
Optimum isn’t just connecting people, they’re transforming how they experience the world. With a footprint spanning 21 states and serving approximately 4.5 million residential and business customers, Optimum are building the future of connectivity through innovative services like Optimum Fiber Internet, Optimum TV, and Optimum Mobile.
Optimum know that their people are their differentiator. From technicians in the field to engineers behind-the-scenes to retail store members on the customer front line, every team member makes the difference.
Ready to Be the Difference?
Be the Difference represents the Optimum commitment to culture. It’s the Employee Value Proposition that drives decision making from recruit to retire. We partner with the team to design those strategies and bring them to life in the employee experience, shaping a transformational culture.
We’re still hard at work and it’s too early to share too much, but too exciting to share nothing. So, let’s start with the highlights…
Embedding Be the Difference
This is the story of taking employee experience design to implementation. Optimum is a Great Place to Work certified workplace, and we’ve focused on embedding an EX strategy that enables people to bring their best to work each day. A strategy that enables people to Be the Difference.
Optimum is a true recruit to retire experience transformation, from embedding Be the Difference in employer brand to recognising their Difference Makers and inspiring their Optimum Leaders.
The Tactics
Employee experience strategy / Employee experience design / Employer Brand / Embedding EVP
The Optimum Leader
An innovative leadership development program designed to inspire the next generation of Optimum leaders. It’s disarmingly simple and focused on outcome-orientated leadership to deliver three guiding principles: DO WHAT’S RIGHT, DRIVE ONE OPTIMUM, MAKE IT HAPPEN.
Optimum Leader is a sustainable but dynamic infrastructure for leadership development, scalable across front line leaders to VP+. It’s already making a BIG impact. We can’t wait to share more…
The Tactics
VP+ in-person experiential learning / 3 day in-person program design for front line leaders / Virtual Leadership Hub with monthly tools and tangible learning
Reimagining recognition
Expectations of recognition are changing. We’re broadening out the big annual moments to building a culture of everyday recognition. We’re shaping an Optimum recognition experience that reinforces the behavioural principles that drive their success and enable people to do their best work. We have the opportunity to ensure all Difference Makers are appreciated and, recognised for their value and impact.
We’ve partnered on an overall strategy and creative approach to bring consistency and coherency to the recognition experience and introduced new ways to spotlight the incredible work happening across teams.
The Tactics
Recognition strategy / Recognition creative concepts / Activation materials
This team are Making the Difference and we’re so proud to be right there with them. Watch this space for some powerful measures and impact.
