DFI
EVP and employer brand
DFI
EVP and employer brand
DFI are a leading Asian retailer delivering quality, value and service through iconic brands, a compelling retail experience and a commitment to sustainability.
Finding the DFI unique signature and EVP
We partnered with the team to shape, create and embed a new EVP and employer brand aligned to their purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.
Create Possibilities Every Day captures the essence of DFI’s people and customer service. We built authentic pillars which uniquely define the employee experience at DFI, these have quickly become a strategic decision-making tool to recruit talent and shape culture.
A Job with Daily Impact
DFI see the real impact they make on their customers and communities. They’re an essential part of their everyday lives, from a warm breakfast at a store, to a quick delivery of an online order.
Growth Built on Opportunities
Retail is fast-paced and ever-changing, with technology reshaping consumer expectations almost every day. DFI see changes as opportunities to learn, grow, and push boundaries.
Foundation for Tomorrow
DFI have a strong foundation, but that’s just the beginning. They’re driven by their commitment and determination, continuing to lead and create the future of retail in Asia for today, and tomorrow.
The strategy and tactics
An employee experience that enables you to Create Possibilities Every Day.
We’re just getting started and our measures and impact are still unfolding. Watch this space.
EVP launch at employee event / Employer brand strategy / Employee experience design from first hellos to fond farewells / Culture ambassadors and training at local sites/ EVP activation / Monthly in-person and virtual learning experiences / Employee photoshoot
